Frequently Asked Questionss

Version 1.0 Last updated on 17/06/2026
  • Welcome to Aura

    • Welcome to Aura
    • Welcome to Aura 1
    • Welcome to Aura 2
    • Welcome to Aura 3
    • Welcome to Aura 4
    • Welcome to Aura 5
    • Welcome to Aura 6
    • Welcome to Aura 7
    • Welcome to Aura 8
    • Welcome to Aura 9
    • Welcome to Aura 10
    • What is Aura?
      • The new loyalty programme from Alshaya Group (‘Alshaya’) designed for you and your lifestyle.

        As a member of Aura, you can collect points every time you spend with participating brands instore and online. These points can be redeemed for products, rewards and experiences test.

        With three membership tiers in the programme (Hello, Star and VIP), the more you spend the more benefits you unlock; and with so many participating brands you can earn points in a range of ways.

    • Why should I join Aura?
      • Aura’s range of benefits and offers is designed to be as individual as you are. It is tailored to your needs, rewarding you for spending in the places you love and bringing you exclusive access to experiences from an unrivalled collection of international brands.
    • Why should I join Aura?
      • Aura’s range of benefits and offers is designed to be as individual as you are. It is tailored to your needs, rewarding you for spending in the places you love and bringing you exclusive access to experiences from an unrivalled collection of international brands.
    • FAQ2
      • The new loyalty programme from Alshaya Group (‘Alshaya’) designed for you and your lifestyle.

        As a member of Aura, you can collect points every time you spend with participating brands instore and online. These points can be redeemed for products, rewards and experiences test.

        With three membership tiers in the programme (Hello, Star and VIP), the more you spend the more benefits you unlock; and with so many participating brands you can earn points in a range of ways.

    • FAQ2.1
      • Aura’s range of benefits and offers is designed to be as individual as you are. It is tailored to your needs, rewarding you for spending in the places you love and bringing you exclusive access to experiences from an unrivalled collection of international brands.
    • FAQ3
      • The new loyalty programme from Alshaya Group (‘Alshaya’) designed for you and your lifestyle.

        As a member of Aura, you can collect points every time you spend with participating brands instore and online. These points can be redeemed for products, rewards and experiences test.

        With three membership tiers in the programme (Hello, Star and VIP), the more you spend the more benefits you unlock; and with so many participating brands you can earn points in a range of ways.

     
  • Privileges Club

    • Privileges Club
     
  • Demo call

    • Privileges Club
     
  • Test Eng

  • Joining Aura

  • Brands

  • Collecting points with Aura

  • Redeeming points with Aura

  • Exchanges and refunds

  • Aura Pass